In today’s era of globalization, a business organization is bombarded by information every day. To deal with this huge amount of information and to get maximum benefit from it we need to apply business analytics.

This book has been written to provide a basic insight into the concepts of Business Analytics that can serve both students and market practitioners. In addition to talking about concepts of Business Analytics, this book explains the Business Analytics process in simple terms and supporting methodologies useful in its application.

This book provides first-hand reference of Business Analytics and its implementation, and a brief theoretical framework underpinning each component of business analytics.